I run a small business and am constantly looking for ways to optimize my operations. I recently started using some AI tools and let me tell you, it’s a game changer! But like everything, there are pros and cons. Here’s what I found out.
One of the biggest time-sucks for me was doing all the repetitive tasks myself. Now, don’t get me wrong - I love being hands-on. But there are only so many hours in a day.
I’ve got GoDaddy Airo Digital Marketing automating my marketing tasks like sending out email campaigns and posting on social media. I also use AI to generate content ideas and even write some of the copy (with heavy editing from me, of course).
I’m seeing better results with less effort on my part. My click-through rates have gone up since I started personalizing the messages based on what AI tells me about my customers.
Before using these tools, I was just guessing what my customers liked or didn’t like. Now, I’m able to analyze customer behavior in real-time and adjust accordingly.
AI collects data from various sources—my website, social media channels, even customer service interactions—and gives me actionable insights. For example, it showed that one particular product was getting a lot of inquiries but wasn’t featured prominently in my marketing materials.
Now here’s where it gets tricky: as much as I love the advantages, there are ethical concerns that keep nagging at me.
I can see how easy it is to cross lines when you have such powerful tools at your disposal. My lead generation tool collects a ton of data—am I GDPR compliant? CCPA compliant?
Then there’s the issue of bias. The data you feed into these systems can skew results in ways you might not expect or want.
So yeah, AI is pretty amazing for small businesses like mine—but it requires a level of responsibility that I hope not everyone ignores.
By using automated trading bots and other tools judiciously, I've been able to free up time for more strategic activities that actually require a human touch (at least for now).
As with any new technology, it pays to be informed and cautious but also open-minded.
